Protecting Image

Today the biggest challenge that corporates face is not for enhancing their brand equity, but protecting what has been built already. If you check out, you will find that while the 'building equity' strategy and program is in place'. But the element of 'protecting the eqity' is missing. No wonder then that crises, when they erupt, make many high and dry, go blank and attract bad press. In a huff, some deploy strategies which may not have been well thought out. While many battle it out to come out of crisis, some get marred into it that makes a dent on reputation.....So, it pays to think of one's 'reputation protection strategy' well ahead of time.

media as whipping boy

Why is it that celebrities cultivate media when they are yet to make it big. And yet use it as whipping boy after hitting the headlines....Is it just a tactical move to stay further in the news?